Pure Loom rugs are made with 100% natural dyes & mordants made from bark, vegetables, and fruits as a healthy alternative to chemically based dyes. These dye sources are GOTS certified organic natural dyes.
Pure Loom's natural organic dyes give a beautiful patina effect on our rugs, and get sun-bleached with time. Being plant based, our dyes vary from one batch to another. Therefore, please allow for a variance in color matching as the actual color may differ from the target color.